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News December 13, 2023

The Brag Media Secures Exclusive Commercialisation Rights With Bluesfest

The Brag Media Secures Exclusive Commercialisation Rights With Bluesfest

The Brag Media has secured the exclusive commercialisation rights to Bluesfest, Australia’s premier blues and roots music festival.

The Brag Media is known for its expertise in publishing, events, executions and creative campaigns, and will now bring its commercial expertise to one of the country’s most celebrated festivals. This partnership offers brand collaboration opportunities and access to The Brag Media’s respected platforms and Bluesfest’s diverse audience to enhance a brand’s visibility and connection with a wider audience. 

The Brag Media’s CEO, Luke Girgis, says Bluesfest is his favourite music festival. “I have taken my family every year for over a decade. Bluesfest is loved by a wide range of ages and demographics and is a truly unique Australian experience unmatched by any other festival.

“Together with The Brag Media, brands will now not only be able to activate at Australia’s largest music festival, but also reach our audience of 10 million Australians that visit our sites every month as we amplify the brand activity across our network.”

Since its inaugural year in 1990, Bluesfest has brought some of the biggest names in music to Byron Bay. Bluesfest 2024 will mark the 35th anniversary of the award-winning festival and the lineup features Tom Jones, Jack Johnson, The Teskey Brothers, Elvis Costello, Peter Garrett, and many more local and international artists.

“Bluesfest is proud to partner with The Brag Media, a dynamic force in media and sponsorship. We look forward to the many positive outcomes as we strive to make Bluesfest more available to corporate partners,” says Peter Noble OAM, Bluesfest’s Festival Director.

The Brag Media represents some of the most iconic titles in the world including Rolling Stone AU/NZ, Variety, The Hollywood Reporter, Billboard,, Tone Deaf, The Music Network, Enthusiast Gaming, Life Without Andy, HypeBeast and more. It also hosts the Rolling Stone Awards in Australia and Aotearoa and has expanded into talent management, audio and podcasting and has a creative and agency services division.

More information about Bluesfest 2024 is available here.


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